Shabby Apple Apparel launches fall line in partnership with Unitus
Salt Lake City, UT, and Redmond, WA (PRWEB) August 29, 2007 -- Shabby Apple, a socially responsible women's apparel company, announces the launch of their new fall line of fashions with a conscience in partnership with Unitus, a nonprofit organization dedicated to reducing global poverty by increasing access to microfinance. Through the partnership, Shabby Apple will donate 5 percent of its proceeds to support Unitus's work of empowering women entrepreneurs in India, where the company sources many of its textiles. This innovative partnership provides women an opportunity to connect with and support women's empowerment across the world through their purchase of Shabby Apple products.
"We at Shabby Apple are honored to support the fight against global poverty through our partnership with Unitus," said Emily McCormick, co-founder of Shabby Apple. "We feel that in today's world, businesses can't exist simply to make profits. With more than 3 billion people living on less than two dollars per day, we all need to make a positive contribution. We chose to partner with Unitus because of their impressive track record in helping provide economic opportunity to more than 2 million women and their families worldwide, and because of their large presence in India, where we source our textiles. As entrepreneurs ourselves, we found Unitus to be the perfect partner to help empower other women entrepreneurs around the world."
Each Shabby Apple dress in the fall line will feature a unique hang tag that shares a story of strength and inspiration from the women in India who benefit from access to microcredit. Visitors to the Shabby Apple and Unitus websites can learn more about each featured entrepreneur and/or make a donation or purchase to support this effort. Every $100 donation provides at least 20 women with access to financial services and the chance to live a life without poverty. ....