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Dec 01, 2010


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"A guy, she suggests, is a targeted shopper. .... For a woman, the secondary characteristics are key"

I wonder, are they adjusting the supply to customer needs, or trying to manipulate consumers by telling them "how to buy"?
There's an inherent gender stereotyping in all of this. I expect alot of it is self-fulfilling prophecies. If you tell people over and over how they're expected to behave then sooner or later they will behave that way.

I'll bet you that 300 years ago, men were considered to shop in a manner that matches how women are now expected to shop....

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