Marketing Charts: Millennials Value Parenthood More than Marriage
Today’s 18-to-29-year-olds value parenthood far more than marriage, according to a new Pew Research Center analysis of attitudinal surveys. A 2010 Pew Research survey found that 52% of Millennials say being a good parent is “one of the most important things” in life, while 30% say the same about having a successful marriage .
This means there is a 73% gap in the way Millennials value parenthood more than marriage.
Young Adult Values, Behavior Shift from Late ‘90s
When this same question was posed to 18- to 29-year-olds in 1997, the gap was just 20%. Back then, 42% of the members of what is known as Generation X said being a good parent was one of the most important things in life, while 35% said the same about having a successful marriage.
More significantly, 18-to-29-year-olds were much more likely to be married and/or have children in 1997 than 2010. Forty-one percent of Gen Xers had children in 1997, 14% more than the 36% of Millennials who had children in 2010. And 29% of Gen Xers were married in 1997, 32% more than 22% of Millennials who were married in 2010. ...