What are the economic merits of Free Trade Coffee? In this video, my friend Victor Claar (professor of economics at Henderson State University) gives a 25 minute presentation about the economics of fair trade. It was originally given at the Macmillan's EconEd Conference last year. The audience is economics teachers but the presentation is accessible to a laypeople. His advice at the end of the video is mine as well. Claar also published a monograph on the topic Fair Trade? Its Prospects as a Poverty Solution.