Wired: Teens Totally Not Into Olympics
...But one area where NBC may have lost: The teen demographic. Only 46 percent of teens surveyed by Harris Interactive showed any interest in watching the Olympics. And if teens are indeed abstaining, it's not because they think that the Olympics are a crass, greedy commercial enterprise -- in fact, 71 percent of those polled "were likely to agree that the games are about more than merely medals and marketing," according to Harris Interactive. So why won't they watch? Because it's not convenient for them.
"Teens want quick-hitting videos," says Bill Carter, a partner at youth marketing agency Fuse Marketing. "They don't want the lead-up and they don't want the analysis. They just want the video. ...
"Teens want quick-hitting videos," says Bill Carter, a partner at youth marketing agency Fuse Marketing. "They don't want the lead-up and they don't want the analysis. They just want the video. ...
I am far from a teen, but I agree with their reaction. I think Olympic coverage is mostly fluff. I wish CSPAN did all of our Olympic coverage.
I have been watching the live feeds and hours of tape of badminton on the NBC website. This has zero commentary. This is good.
Posted by: Gruntled | Aug 12, 2008 at 01:06 PM
I was thinking along the same lines when I read this post. I love the idea of a CSPAN approach.
Posted by: Michael W. Kruse | Aug 12, 2008 at 01:53 PM