Wired: Six Apart CEO: Down Economy Boosts Blogging
If you're looking for something -- anything! -- that might actually benefit from the present stinking rotting corpse of an economy, try blogging companies.
I caught up with Six Apart CEO Chris Alden over a Belgian beer in downtown Washington, DC. The company is one of the most significant players in blogging, with its Movable Type software, Typepad blog services and Vox "social blogging" site.
As you might imagine, talk turned to the economy. And Alden offered a surprising note of optimism for his company. Of course, a crushing recession could hurt Six Apart's big media customers (which include Conde Nast; the wired.com blog network is powered by TypePad), which in turn might affect how much those customers spend with Six Apart.
But on the flip side, a bad economy will probably lead to an overall uptick in blogging, Alden says. "When you don't know where else to invest," he explains, "you invest in yourself." ...
I caught up with Six Apart CEO Chris Alden over a Belgian beer in downtown Washington, DC. The company is one of the most significant players in blogging, with its Movable Type software, Typepad blog services and Vox "social blogging" site.
As you might imagine, talk turned to the economy. And Alden offered a surprising note of optimism for his company. Of course, a crushing recession could hurt Six Apart's big media customers (which include Conde Nast; the wired.com blog network is powered by TypePad), which in turn might affect how much those customers spend with Six Apart.
But on the flip side, a bad economy will probably lead to an overall uptick in blogging, Alden says. "When you don't know where else to invest," he explains, "you invest in yourself." ...
Comments