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May 28, 2009

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Travis Greene

I can't imagine these kinds of things being effective at all. "Now with less pews!" Who is going to care?

Michael W. Kruse

Oh, the jingle and catch phrase possbilities are endless. I dare not start. :-)

But the research I've see does indeed show that these campaigns are generally ineffective if the intent is to attract new people. Could just be that no one has found the right campaign but I doubt it.

Travis Greene

I think this is one of those "cast your bread upon the waters" situations. If a church is focused on survival, they are unlikely to do even that. If the focus is taken off those inside the church and put rightfully back outside, on God's mission in the world (both in evangelism and social justice), numerical success isn't guaranteed, but I think it's a lot more likely.

Is there a place for this kind of campaign? Maybe. But not if the impetus is so transparently "Crap! Most of our churches are slowly dying! Let's make a commercial with a lot of young, multi-cultural faces! And put it on the Facetube and the Google!"

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