Marketing Charts: Half of Communicators Think Twitter is a ‘Fad’
More than half (54%) of professional communicators think Twitter is a fad and believe that the burgeoning number of users and tweets will eventually reach a plateau and likely decline, according to a poll by Ragan Communications and PollStream.
This division in sentiment represents a split in the corporate communications field as to whether Twitter is a viable business and communications tool with staying power or a flash-in-the pan novelty that will eventually give way to something new.
Among respondents, 28% report that their companies currently employ microblogging as part of their communications activities. Those who do tweet credit Twitter with increasing employee engagement, improving customer service and reputation with customers, and boosting website traffic - among other benefits, Ragan said.
Another 40% of suvey respondents say that they have no microblogging plan in place - either by choice or because they don’t have the resources. Most often, they say it is because of fearful managers who are hesitant to jump on the Twitter bandwagon, lack of time and/or staff, or the belief that it won’t benefit the company, the survey found. ...
This division in sentiment represents a split in the corporate communications field as to whether Twitter is a viable business and communications tool with staying power or a flash-in-the pan novelty that will eventually give way to something new.
Among respondents, 28% report that their companies currently employ microblogging as part of their communications activities. Those who do tweet credit Twitter with increasing employee engagement, improving customer service and reputation with customers, and boosting website traffic - among other benefits, Ragan said.
Another 40% of suvey respondents say that they have no microblogging plan in place - either by choice or because they don’t have the resources. Most often, they say it is because of fearful managers who are hesitant to jump on the Twitter bandwagon, lack of time and/or staff, or the belief that it won’t benefit the company, the survey found. ...
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