On Twitter and in the Workplace, It's Power to the Connectors

Harvard Business Review: On Twitter and in the Workplace, It's Power to the Connectors

In the World According to Twitter, giving away access to information rewards the giver by building followers. The more followers, the more information comes to the giver to distribute, which in turn builds more followers. The process cannot be commanded or controlled; followers opt in and out as they choose. The results are transparent and purely quantitative; network size is all that matters. Networks of this sort are self-organizing and democratic but without any collective interaction.

The significance of Twitter is yet to be determined; it is a simple, impersonal, and transient application of technology. But very real network effects are a new source of power in and around organizations.

America in the 20th century was called a "society of organizations." Formal hierarchies with clear reporting relationships gave people their position and their power. In the 21st century, America is rapidly becoming a society of networks, even within organizations. Maintenance of organizations as structures is less important than assembling resources to get results, even if the assemblage itself is loose and perishable.  ...