Optimism and Opportunity: A Multicultural Look at Women in the US

Nielsen Wire: Optimism and Opportunity: A Multicultural Look at Women in the US

Though often stressed over money, work, and lack of free time, across ethnicities, American women exhibit optimism with regards to their future and their daughters according to findings in Nielsen’s report: Women of Tomorrow: U.S. Multicultural Insights.

With the face of the United States changing, the attitudes and behaviors of women from all backgrounds is increasingly important. Hispanics are now the fastest growing ethnic group, a trend that has tremendous ramifications on media, retail and manufacturers now and in the years ahead. Optimism was highest among African American and Hispanic women, especially when it came to how they viewed the opportunities they have had compared with those of their mothers. ...

The article presents an interesting series of graphs. I thought this one was particularly interesting.

Media and Mobile
Despite the stereotype that men are the primary users of media and technology, American women are heavy users of technology – even if they aren’t early adopters. Women of all ethnicities use media in similar ways, with one key exception: smartphones. Just 33 percent of Caucasian women have a smartphone in their household, compared to penetration rates in the 60s for women of other ethnicities.

Why do so few caucasian women use smartphones?

 

 

Comments

[Dana Ames]

I have no idea why other Caucasian women don't use a smart phone - though both my daughters do. For me, it's because I want a phone that's basically a phone. I just want to make calls on it, and occasionally set it as an alarm clock when I'm traveling. I don't use Twitter or Facebook. I use my computer as my computer. I'm not a technophobe; those are simply my preferences.

Dana

[ZZMike]

And some realize that the smart phones tell the world about where you are, and when.

I think Dana has the best explanation.

Still, the Smartphone is relatively new, and it wold be interesting to see this study done 10 years from now.