Pay TV Subscribers Canceling Service, Going Online

Jan 09, 2012

Pay TV Subscribers Canceling Service, Going Online

Marketing Charts: Pay TV Subscribers Canceling Service, Going Online

9% of Americans have cut their pay TV connection because they can watch all their favorite shows online, while a further 11% are considering doing so, according to a Deloitte survey released in January 2012. An additional 15% say they will most likely watch movies, TV programs, and videos from online digital sources (via download or streamed over the Internet) in the near future. The proportion considering “cutting the cord” is highest among leading millennials, defined as respondents aged 23-28, at 19%. Meanwhile, 11% of Boomers report having already canceled their paid TV service, highest among the age groups.

However, the survey also shows that Americans value cable TV and satellite TV above most other services. According to December 2011 figures from Motorola, Americans are spending 21 hours per week in front of the TV. And although only 44% of the Deloitte survey respondents report having DVR functionality, using a DVR is the second-most preferred means of watching a favorite TV show. ...

Posted at 05:06 PM in Business, Generations, Technology (Digital, Telecom, & Internet), Trends: Economic | Permalink

Tags: cutting the cord, pay tv, streaming

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