Business Insider: Scientific Advice On How To Spend Your Dollar To Buy The Most Happiness
... When we ask people to list all of their expenses in a given month, and then categorize them, it is always striking how much of their budget goes toward buying what we call—using the scientific term—stuff. Gadgets, music, books, lattes, and so on. As it turns out, buying stuff is not bad for our happiness—buying coffees and cars and even houses don’t make us unhappy—but stuff also doesn’t make us any happier. Buying experiences, in comparison, does seem to create more happiness for every dollar spent. Why? Consider the difference between buying a TV and buying a vacation. TV is great, sure, but the experience of watching TV pales in comparison to the experience of going to a special meal once a week with a partner or friend. A $4,000 high-end TV may seem like a great purchase, but taking that chunk of cash and devoting it to buying experiences (say, 40 wonderful meals that cost $100 each) creates much more happiness. And what’s more, we watch TV alone, but we eat dinner with others. The increase in social interaction—a key predictor of people’s happiness—means that experiences generally offer greater happiness bang for the buck than material goods. ...
...We often think about giving gifts to others as increasing the happiness of the recipient. Again, think of kids opening their gifts on Christmas morning… Our research, however, shows that gift giving offers benefits to an unexpected group: the givers themselves. In experiments we’ve conducted in countries ranging from the United States to South Africa, from Canada to Uganda, we consistently find that spending money on other people—whether buying gifts for friends or donating to charity—provides people with much more happiness than spending that money on themselves. ...
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