"Is Fair Trade Fair?" - Primer on Free Trade Coffee

What are the economic merits of Free Trade Coffee? In this video, my friend Victor Claar (professor of economics at Henderson State University) gives a 25 minute presentation about the economics of fair trade. It was originally presented at the Macmillan's EconEd Conference last year. The audience is economics teachers, but the presentation is accessible to laypeople. His advice at the end of the video is mine as well. Claar also published a monograph on the topic Fair Trade? Its Prospects as a Poverty Solution.